SOLD OUT - DEEP Dive - Event Budgeting 101

April 17, 2018
11:30 AM to 12:30 PM
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290 King Street, Ste 11
San Francisco, CA 94107


Event Budgeting 101

Members Only!


Join us on April 17th for a hands-on session with event budgeting from an event industry veteran.  From budgeting for a gala dinner to an incentive travel weekend, we will walk through the step-by-step steps and professional tips for event budgeting. 


Heather Tofson, CSEP, DMCP
AlliedPRA Northern California

Hosted by Heather Tofson, DMCP, CSEP, Director of Sales at Allied PRA Northern California.  Heather brings 12 years of event sales and planning experience in the Bay Area.

Heather joined the AlliedPRA Northern California family in 2006 and has had the opportunity to work from the ground up; this has been instrumental in her success leading the sales division of the company. She lives her dream job – selling the ultimate experiences for groups of 10-30,000 attendees.  She is also a Past President of ILEA-Northern California and the founder of the chapter's Mentor Program. 


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