ILEA-NCC Educational Program

November 14, 2017
10:30 AM to 1:00 PM
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Tank 18
1345 Howard St
San Francisco, CA 94103

The Never-Ending Story: How to Stop Planning the Same Event Over and Over Again

You feel trapped into doing exactly what your clients tell you to do - even if you've already done 150 blush or white or green events...sigh. You know that the client can have so much more but what you are missing is how to sell your opinion, but you're also afraid you won't get the job if you try to get them to do something different. It's a never-ending story of running on your own Golden Hamster Wheel doing the same thing over and over again. Sasha will instruct on how to be persistent, efficient, come up with creative new ideas and sell them to the client.


Sasha Souza

Celebrity wedding and event designer Sasha Souza is internationally recognized as a trendsetter, top innovator and leader in the wedding and event industry. Owner of prominent event design company Sasha Souza Events since 1995, Souza is one of only a handful of wedding designers who have been named a Master Bridal Consultant, the highest designation given by the Association of Bridal Consultants. Souza is the recipient of numerous awards and was named by Modern Bride magazine as a “Top 25 Trendsetter” in the wedding design industry. She has served as an Event Solutions Advisory Board member and was the founding president of Wish Upon a Wedding. Sasha’s speaking engagements have literally taken her around the world from the Caribbean to Japan to educate and motivate her peers. Her recently launched Consultancy for Creatives also provides wedding & hospitality industry professionals and venues with valuable advice on how to take their business to the next level.

You can find her book here, or you can pick up a copy at our November meeting and have your book signed by Sasha!



10:00am-10:30am New Members "Get Acquainted"
10:00am-10:30am CSEP Q&A Session
10:30am Attendee Registration
10:30am Networking
11:30am-12:30pm Educational Program & Luncheon


Event Sponsors


ILEA NCC Strategic Partners

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 Media Partner



ILEA-NCC Code of Conduct - By registering for any ILEA-NCC event as an attendee, you agree to abide by the ILEA-NCC Code of Conduct. Click here to read the Code of Conduct.

ILEA-NCC Photo Policy - During the course of ILEA-NCC Events attendees may be photographed and/or videotaped by the ILEA-NCC organization and/or its vendors. These photos and videos may be used for the promotion of ILEA-NCC and/or its vendors. By registering for any ILEA-NCC events, attendees automatically give permission of use to ILEA-NCC and its vendors.

Click Here to View Event Attendee Roster's
(Members Only)

Student Reduced Registration:
ILEA-NCC is pleased to offer a reduced student rate to current ILEA-NCC Student Members for only $25.00 per educational program.

In order to take advantage of the reduced student rate, please contact ILEA-NCC Headquarters at 925-355-1678.


$75.00 Member Single Ticket
$85.00 after 12:00 am November 12
$60.00 Earlybird rate before November 9

$100.00 Non-Member Single Ticket
$110.00 after 12:00 am November 12
$85.00 Earlybird rate before November 9